[PhiladelphiaDANCE.org Listserv] ENGAGE 2020 - Greater Philadelphia Cultural Alliance

[PhiladelphiaDANCE.org]

 Engage 2020
Greater Philadelphia Cultural Alliance

Engage 2020 is a plan to dramatically increase cultural participation in our
region by embracing three key strategies:

* Conducting and analyzing research on emerging patterns of cultural
participation
* Applying new technology and emerging social networks in the cultural
sector
* Stimulating learning and collaboration by sharing resources and
disseminating cutting-edge thought by our country's most creative minds

The goal of Engage 2020 is to double cultural participation in Greater
Philadelphia by 2020 through a combination of groundbreaking research,
innovative consulting, new technology and strategic grantmaking.

Engage 2020 is sponsored by a lead grant from The Pew Charitable Trusts,
with additional support from The Wallace Foundation and The Philadelphia
Foundation.

This work will carry forward from the last six years of marketing
initiatives at the Cultural Alliance. Those programs, developed under the
Campaign for Culture, have built larger audiences for cultural organizations
through innovative electronic marketing initiatives (PhillyFunGuide.com &
FunSavers); increased consumer awareness through advertising and promotional
projects; and improved institutional capacity through market research, a
mailing list co-op, and training. Engage 2020 will also leverage the
Cultural Alliance's ongoing cultural policy activity and research.

* The Cultural Engagement Index (CEI) : A groundbreaking region wide
measurement of cultural activity

* The Cultural Abstract: An umbrella document that pulls together
demographic, attitudinal, and motivational research

* Planning & Project Grants: Access to strategic planning consultants and
seed capital grants up to $25,000 for marketing innovation

* PhillyFunGuide.com 2.0 : Visitors will be able to filter, sort, and
comment on cultural events using the latest in social networking technology.

* FunSavers 2.0: FunSavers will be available both online and via email with
expanded offers and technology that tailors content to the individual

* Media & Public Relations: A $1.6 million broadcast media and PR plan to
boost arts awareness and coverage

* Learning Circles: An expanded learning network that includes two major
speakers/year, research breakfasts, and the country's largest cooperative
mailing list.

Learn more at:
http://www.philaculture.org/campaign/campaign.htm
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